The Difference Between Regular Content Marketing and Branded ContentĪccording to Our Social Times, regular content marketing campaigns focus more on the product or service. That’s what makes branded content a smart top-of-the-funnel strategy.īranded content marketing help you build a trusted and remarkable brand It also tends to get shared and talked about on social media more than other forms of digital marketing. This type of content marketing builds trust and helps a brand stand out amongst its competitors. Become part of your customers’ daily routine to build an essential brand.Develop stand-out content to build an unmistakable brand.Create topical, shareable content to build a remarkable brand. Educate and inform to build a trusted brand.We’ll be discussing each of these in full.įorrester has identified four ways branded content can help build a brand’s image: Responding to what consumers are discussing in real time with content that’s related to those conversations.It connects that value to the brand’s overall image. It is designed to build brand consideration and affinity, not sell a product or service.”īranded content marketing primarily provides entertainment or educational value. “Content that is developed or curated by a brand to provide added consumer value such as entertainment or education. This form of content marketing also takes advantage of social media to spread brand awareness.Ī Forrester report defines “branded content” as: It keeps them at the forefront of consumer’s minds, and it helps to build a positive brand image. Branded content marketing is becoming a powerful top-of-the-funnel strategy for many businesses.
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